As we discussed in our last post that we will be doubling down during the pandemic. Part of it stems from the fact that this VC invests virtual money so our downside is the time it takes to write these posts. The other part is that, similar to the company I work @ atm (Breadfast), with this radical shift in consumer behavior due to the novel covid-19 virus, we are witnessing Market Product fit for the first time in over a decade at this pace.
Market Product Fit is when a market adapts to your product, a phenomena we are not very accustomed too. The bane startup advice is iterate rapidly rapidly until you hit product market fit. An example of Market Product Fit we are seeing right now is in grocery delivery services, telemed, at home testing kits and of course remote working tools. Today we are humbled an honored to announce our investment in Krisp.ai.
Krisp.ai is a mind-boggling piece of technology that manages to “mute your background” while you are on calls or meetings. It strips away that barking dog or crying baby in real time offering your a professional and pleasant zooming experience no matter where you are. Krisp.ai is by far the most advanced piece of technology we ever deployed money in.